Nokia Theatre in Times Square: A New Home for Dance Music in NYC?

In case you haven't heard already, Made Event, one of New York City's premier booking/promotion groups for dance music, has booked a trio of shows for the Nokia Theatre in Times Square, sponsored by Armani Exchange:

[A recent Michael Jackson tribute at the venue, which normally doesn't host dance events. Image credit: thecouchsessions.com]

February 12 - Ferry Corsten & John Dahlback
March 19 - ATB
March 20 - Eric Prydz & Sebastian Leger

Although the biggest names in trance and house (Tiesto, Armin Van Buuren, Paul Van Dyk, Deadmau5, David Guetta, etc.) have always been coming to NYC to play in such venues as the Hammerstein Ballroom, Roseland Ballroom, and Pacha, the Nokia Theatre is beneficial to the local scene in three ways:

1) It accommodates a decent amount of people- 2,100, while being in the heart of Manhattan. Because the venue is large, it gives bigger DJ's another place to play at in NYC. More big venues + a greater selection of venues = potentially more big dance music shows in NYC.

2) It's a concert venue, so the age limits are lower than what you would expect at a club. Therefore, underage fans can still get in to see the acts, and younger, more casual fans can get exposed to the music.

3) Unlike a club, once you buy your ticket, you're good to go. No guest lists or waiting in line.

It'll be interesting to see the turnout for these three concerts, and if they do well, what Made Event and other promoters have in store for the venue in the coming months.