On one hand, they're usually always free, and you get to hear some of the latest tunes before they're released as singles. But at the same time, most podcasts are just that- a collection of new songs thrown together in a one to two hour format with no consideration to mixing, pacing, or storytelling. And the result is a glut of "shows" that sound more like a DJ's personal monthly chart rather than a mix.
So to be different, two approaches are becoming more common:
1) Make fewer episodes of a podcast and make each mix more thought-out. Quality over quantity...
2) Add an element to your show that makes each episode different. Quite a few of the locals here have built their podcast series around this characteristic. Brad Miller's "Push The Night" series switches genres each show, DJ Eco's "The Sound of (You)th" episodes are filled with snippets from his upcoming artist album, and Wayde Rafnel's "Uplift" podcasts usually have chunks of his live sets played at various New York clubs.
Beatport has announced their own podcast series today, centered around the first point outlined above...
except it's going to cost you $9.99 a month to listen.
*facepalm*
With a membership, you also get discounts and special offers from Beatport's webstore, and benefits at live evetns. The perks at shows is the most enticing part of the deal, but it's all dependent on your geographic location. If you're a resident of Wyoming for example, or even upstate New York, you're most likely never be able to experience these.
A monthly podcast series is a good idea for an electronic brand like Beatport. But please, don't charge us for something that everyone knows should already be free. Take a page out of Resident Advisor's book and let everyone enjoy the music- that's why we're listening, right?
[Image credit: Beatport.com]
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